TELUS and Tastewise advance foodservice technology together
Table of Contents
Overcoming foodservice industry data challenges
AI-driven data integration tool for consumer insights
A unified sales enablement tool for foodservice success
Measurable impact of sales enablement tools
Unmatched innovation for CPG manufacturers
Advancing the future of foodservice
Data integration tools power foodservice excellence
TELUS and Tastewise advance foodservice technology together
TELUS Consumer Goods is excited to announce a new partnership with Tastewise, a marketing and revenue activation platform, that’s reshaping how away-from-home businesses forecast consumer behavior and react to trends in the CPG industry.
Through integrating Tastewise into TELUS Sales Enablement we’re able to provide foodservice sales teams real-time data on operators and menus, helping to improve targeting and sales efficiency.
Overcoming foodservice industry data challenges
Success in the foodservice industry means keeping up with rapidly changing consumer trends. Plus, many manufacturers find it hard to make decisions based on data available to them. Only 27% use third-party data to target customers¹, and just 36% are successful in using data to identify new prospects¹. Our partnership directly addresses these challenges by helping you bring Generative AI workflows into your daily operations.
Tastewise data is directly integrated into the TELUS Sales Enablement CRM, seamlessly connecting insights to execution. **This product is not available in French.
AI-driven data integration tool for consumer insights
Tastewise’s platform combines customer data with trillions of real-time food-specific data points, converting these into marketing strategies and assets that help brands win in-store, on menus, and with consumers. The platform extends beyond basic insights and analytics, creating AI-generated culinary content for campaigns and conducting detailed consumer analysis that drives product innovation and market strategy.
A unified sales enablement tool for foodservice success
When combined, TELUS Sales Enablement and Tastewise work together to create a powerful, all-in-one ecosystem for manufacturers operating in the foodservice industry. TELUS Sales Enablement brings together foodservice data from across the business into a single, unified platform. It delivers real-time insights through an easy-to-use dashboard, accessible on desktop, tablet and mobile. Sales teams can quickly access critical customer information through the CRM, enabling them to work more efficiently and make smarter decisions while in the field.
Key features of TELUS Sales Enablement and Tastewise integration:
Data and analytics: Our unified platform brings together all operator insights while delivering real-time analytics for instant market and customer understanding. Through automated research tools, we continuously monitor business performance and conduct advanced analysis to spot emerging trends and opportunities.
Sales management tools: Our comprehensive Sales Manager Dashboard gives teams real-time visibility into performance, tracking budgets against actual results. Enhanced with smart planning tools, it automates outreach activities while using white space targeting to uncover untapped market opportunities.
Smart automation powered by AI: Our system targets prospects and automatically prioritizes leads based on success potential. Tastewise’s Activate solutions generate on-demand sales enablement content while delivering enhanced market insights that drive results.
Workflow optimization: We streamline your sales processes through built-in communication tools that enhance team collaboration. With seamless CRM integration, internal teams and broker partners stay connected while accessing all features on any device, anywhere.
Menu Data: With Tastewise's enhanced data coverage you can now get expanded insights into menu analytics. This includes significantly expanded insights into single-location restaurants as well as newly integrated data specific to the K–12 foodservice segment. These enhancements will provide broader, more granular visibility across key sectors.
Measurable impact of sales enablement tools
The impact of our integrated solution is substantial and measurable. Organizations have reported reducing sales touchpoints through streamlined decision-making processes and automated insight generation. Enhanced team collaboration features foster more cohesive and effective organizational strategies, while real-time trend analysis and predictive consumer behavior insights give businesses a competitive edge.
“When you’ve got all that data in one place, at the fingertips of the sales team, where they can dive in at an operator level – it’s huge. It makes for more efficient sales calls. [The sales team] can be more proactive than reactive.”
Mike King
Senior Sales Director, Kerry Foodservice
Sales teams experience significant improvements through automated lead prioritization and data-driven strategies. The platform's performance tracking and analytics tools provide valuable feedback for continuous improvement, while product development teams gain access to crucial insights about market fit and consumer preferences.
Unmatched innovation for CPG manufacturers
The TELUS Sales Enablement and Tastewise integration introduces new capabilities to the CPG industry that outpace traditional offerings. This complete suite of features provides capabilities that traditional CRM systems or data providers can't match.
Advancing the future of foodservice
Looking ahead, TELUS Sales Enablement and Tastewise are committed to incorporating the latest AI advancements into the platform. Today, Tastewise supports enhanced end-to-end execution tools – from recipe, packaging, and campaign development to sales prospecting, story creation and more. These technological improvements drive innovation in the food industry while ensuring better outcomes for your business.
Data integration tools power foodservice excellence
Staying ahead of the competition and catering to consumer trends requires more than just data – it demands intelligent insights and actionable strategies. Our partnership with Tastewise delivers a comprehensive solution that transforms how businesses approach sales, marketing and product development. The platform streamlines operations, enhances decision-making and provides actionable insights across all levels of your organization.
The foodservice sales enablement tool we offer represents more than just a technology upgrade – it's a complete reimagining of away-from-home sales. By combining our deep industry expertise with Tastewise's cutting-edge platform, we're creating a comprehensive ecosystem that addresses the core challenges faced by CPG businesses today.
Discover the secret to Kerry Foodservice's sales success
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